where legacy craftsmanship meets modern luxury
THE FAMILY LEGACY
Fantasia by DeSerio has been shaped by almost a century of jewelry-making and family tradition.
The story begins with Albert DeSerio, one of America’s top diamond setters in the 1920s, before eventually working alongside his three sons - Sebastian, Joseph, and Edward, to create exceptional fine jewelry defined by meticulous craftsmanship and timeless elegance.
In the 1970s, the family recognized a shift in the way women wanted to wear and experience luxury jewelry. High-profile clients began requesting beautifully crafted pieces that captured the elegance and look of fine jewelry while offering greater freedom and peace of mind for travel, social occasions, and everyday wear. That changing lifestyle ultimately inspired the next chapter of the family business with the creation of Fantasia by DeSerio.
FANTASIA OF TODAY
Fantasia continues to evolve through the next generation of the family while remaining deeply connected to the craftsmanship and values that built the company nearly 100 years ago.
Edward DeSerio, President and master stone setter, remains deeply involved in production and craftsmanship, preserving the meticulous standards that define the brand. Vice President and co-owner Joseph “Joe” DeSerio continues to lead the creative vision through his hand-sketched jewelry concepts and decades of design expertise, while Rob DeSerio integrates modern CAD technology and advanced production methods into development. Jennifer DeSerio, Director of Brand Operations, oversees brand operations, wholesale relationships, and client experience, helping ensure the same level of care and attention that has defined Fantasia for generations.
OUR COMMITMENT
That intersection of heritage and evolution sits at the heart of Fantasia today. The brand remains committed to creating jewelry that feels timeless, brilliant, and beautifully crafted, while continuing to adapt to the way modern women live, travel, and experience luxury. Fantasia’s pieces are designed to offer freedom as much as beauty with jewelry that can be worn confidently, lived in fully, and trusted for years to come.
We are honored to be part of your story.
With gratitude,
The DeSerio Family